Sunday I received a telephone call from a friend who informed me that I was on the front cover of the Gates-Chili Messenger Post, a local newspaper! Now, I obviously interviewed with the editor and had photos taken, but being on the front page wasn’t a sure thing. I was also interviewed by “El Mensajero”, a local bilingual catholic newspaper and “Imagen”, a beautiful color bilingual magazine. I’m grateful for the opportunities to be able to talk about my first solo art exhibit and most important create Asthma Awareness, as the exhibit is dedicated in memory of my beautiful sister who suffered from asthma.
I will admit I had never done a media kit and was quite nervous about creating one. I then came across a wonderful article by Maria Brophy, “How to get Free Press – The Art of the Press Release” and followed her advise. I also purchased “How to be press friendly” by Tara Reed, but have not had the time to read it, I’m sure that it has plenty more tips and I can learn a great deal. I spent an entire day writing my first Media Kit and sent it out to various local newspapers and media sources and then “nothing’! I was disappointed, but I didn’t give up, so I revised the same Media Kit, made a few changes and sent it out again…this time I got three interviews and photo shoots, not bad!
Since the Gates-Chili Messenger post went out this week, I have received emails and phone calls for demonstration and group talks! I know I have a lot more to learn about the media but I’m glad I didn’t give up, it gives me more encouragement to talk to more people about asthma management specially in the Latino community and following your passion and heart!
Although mine wasn’t perfect, I did the following:
- I created 2 pages; one with images, contact information and title of the exhibit. For the second page, I tried to keep the most important details to one-page, more than one and you’ll probably lose the editor.
- My second page: was to point, a good headline (very important), what the exhibit was about, why I was doing the exhibit, since it involves asthma awareness, I included research statistics. Followed by date, time and place.
- Most important advise- make every word count!
- Be persistent, learn more and never give up!
Thank you Annette, Diana, Jim and Maria for helping me in more ways than you can imagine.